How It Works

Compelytics was Built Based on Two Core Beliefs

1. There is a Buyer’s Journey

Buyers travel through a series of steps on the path to purchase

2. There are Two Core Phases of the Buyers Journey

Identify
the problem

Define
the
problem

Consider
the
options

Evaluate
the
solutions

Justify
the
decisions

Select
the
Solution

In-MarketĀ  Buyers

When a buyer understands their problem and is seeking solutions

In-FunnelĀ  Buyers

Buyer deciding the right solution for them

Data to Intervene in the Buyer’s Journey

Compelytics data resources include:

Behavioral Profiles on

250

Million
Americans

Tracking Over

400

Persistent
Identifiers

Across

2

Billion
URLs

What Happens When a Visitor Lands

  1. Site Visitor pixel fires
  2. Individual identifiers resolves to identity graph
  3. Deterministic resolution of visitor identity

Learn About the Differences in Our Products

For Your Website

Attract New Visitors

Site Visitor

Mid-Funnel Conversion
Identify Website Visitors
Deterministic Identity Resolution

In Market

Top of Funnel Acquisition
Identify Active Buyers
Behavioral Buying Indicators

Omni-Channel Outreach

Multi-Channel Marketing
Multi-Threaded Messaging
Diversified Outreach Strategy

Address Level
Digital Delivery

Digital Outreach by Physical Address
Specialty Targeting
IP Address Targeting