Actionable Buyer Insight

Increase Engagement With Ungated Content While Growing Your Conversion Rate

Only Lead Thirsty Horses

Funnel Filler Lead Generation 1

Funnel Filler enables access to real human beings whose online actions indicate buying activity for your products or service. 

 

Our Technology

Behavioral Tracking

50

Billion

Real Time Behaviors Per Day

Keyword Search Behavior,URL Navigation, Campaign Response,
Content Consumption,
Past Purchase Behavior, IoT Data

Identity Resolution

Identity Graph

of stored behavioral identifiers on

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200 Million
American Users

Machine Learning

Artificial Intelligence

Constant analysis and comparison of

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Buying Cycle Behavior

Behavioral Indicators
on target

indicating buyers that meet
your customer profile that are
evaluating solutions

In Your Market

Analysis By Our Algorithm
rank icon

of each individual to observe
indicators of where in the
buying cycle they are to provide

New Ranked Leads

Create Targeted Campaigns
reduced cost

with unique insight to craft
the right messaging for the
right time with

Lower Acquisition Cost

How We Know They Are Real

We start with a cookie that syncs to the users email address while gathering device ID, creating a record in our identity graph correlating the two.

User behavior is analyzed with machine learning to identify behavior patterns and buying indicators. When an individual being tracked exhibits behavior on the path to purchase, Funnel Filler enables you to access that individual.

The Identity Graph

The identity graph is where we store user records and correlate email addresses to device ID’s.Future contact with that user is resolved back to previous records to deterministically resolve user identity.

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Along with email addresses and device IDs, the identity graph is home to user behavioral data being tracked

Behavioral Indicators

 

There are a multitude of behavior indicators gathered in the tracking process and indexed in a personal record for each user. 

Behavioral indicators include the following.

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Tracking 50 billion behaviors a day and with an accumulated 200 million profiles enables important analysis. 

How We Know They Are Buying

With such a large and constantly updated  data set, comparing, contrasting and identifying buying behavior trends becomes extremely valuable training data to “teach” machine learning technology, a branch of artificial intelligence. 

By analyzing past behavior of buyers of your products as well as those similar and of your competitors, future actions can be predicted. Just one example of the analysis of the chronological path to purchase. 

Advantages of Funnel Filler Data

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Complete Traffic Insight
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Omni-Channel Marketing

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Omni-Channel Marketing
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No Form Fill Needed

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Omni-Channel Marketing
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Own & Control Your Data
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No Form Fill Needed
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Data does not Expire
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Not Cookie Dependent
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Not Cookie Dependent

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Not Cookie Dependent
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Behavioral Look-Alike
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Demographic Look-Alike
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Demographic Look-Alike

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Demographic Look-Alike

Advantages of Funnel Filler Data

Funnel Filler Lead Generation 21Complete Traffic Insight
Funnel Filler Lead Generation 21Omni-Channel Marketing
Funnel Filler Lead Generation 21Own & Control Your Data
Funnel Filler Lead Generation 21No Form Fill Needed
Funnel Filler Lead Generation 21Data does not Expire
Funnel Filler Lead Generation 21Not Cookie Dependent
Funnel Filler Lead Generation 21Data does not Expire
Funnel Filler Lead Generation 21Behavioral Look-Alike
Funnel Filler Lead Generation 21Demographic Look-Alike

The Power of Omni-Channel

Funnel Filler produced data enables multi-channel reach across multiple devices of real, individual human beings and avoids wasted spend on bot traffic.

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Interested to know more about how you can leverage this wealth of data  to bring more potential buyers into your funnel?

Only Lead Thirsty Horses.

Turn On Your Lead Engine

Site Visitor

Mid-Funnel Conversion
Identify Website Visitors
Deterministic Identity Resolution

In Market

Top of Funnel Acquisition
Identify Active Buyers
Behavioral Buying Indicators